History

IRE originally started out in the mid 90's as a joint venture between Dan Asher and Colin Hart.  The company was set up as a partnership to optimise the resources of both founding partners to meet the requirements of their international customers.  Their formula was simple: provide quality equipment at competitive prices with exceptional customer service.  Although the company has undergone many changes since then, these founding principles still remain at the core of our philosophy: cooperation; quality; fairness and customer satisfaction.

Our first office was based in Aberdeen, Scotland however, since our focus was on the international market, we were soon stocking equipment across a variety of locations in USA, Singapore and Middle East.  This allowed us to service our international clients more effectively while also helped us to develop strong ties with various suppliers in these regions. 

After Colin unfortunately passed away, Dan Asher soon re-located the company to Dubai, UAE, which had become our busiest market at that time.  IRE was set up as a freezone company in 2005 and started working alongside Dan’s other company, Cansco Well Control.  Soon after, Dan introduced Ian Kelly into the company as a shareholder and then Dan's eldest son, Daniel James Asher, as sales manager.  

Following several years of good business and steady growth in the region, we decided to re-launch ourselves as IR&E Trading LLC.  This rebranding process allowed us to strengthen our image and whilst expaning our operations into a new office and warehouse facility in Dubai Investment Park.  

Our client base has now grown to include international companies such as Weatherford, Noble, Nabors, Apache, NPS Dover, BHP Billiton, Independent Oil Tools and more.  In addition to developing our customer base, we have also placed strong emphasis on enhancing our global supply network. Through building our core values of trust and respect into these relationships, we have been able to attract new business opportunities and partnerships.  This allowed us to develop agency agreements with several North American manfucturers for the Middle East and North African markets.   

Download our company profile here...