IRE originally started out in the mid 90's as a joint venture between Dan Asher and Colin Hart. The company was set up as a partnership to optimise the resources of both founding partners to meet the requirements of their international customers. Their formula was simple: provide quality equipment at competitive prices with exceptional customer service. Although the company has undergone many changes since then, these founding principles still remain at the core of our philosophy: cooperation; quality; fairness and customer satisfaction.
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